Twisted Taterz – Brand Identity

Twisted Taterz is a playful, trend-forward brand that started with a simple idea: combine Idaho’s favorite snacks, potatoes and soda, into one unforgettable hangout spot. After market research the concept grew into a bold, youth-centered brand built to connect with 15 to 18-year-olds looking for creativity, connection, and a place to belong.

The brand identity features a black and white doodle style inspired by self-expression, inclusivity, and individuality.  Fries and soda characters bring the brand to life by telling stories across materials and creating a world full of humor, creativity, and connection. It’s a space that evolves with its community and feels distinctly Gen Z.

Twisted Taterz stands out not just for its unique pairing of flavors, but for its commitment to creating community through creativity—an experience that’s not only snackable but memorable. The brand voice, color strategy, and visual choices were all designed to position Twisted Taterz as more than a snack stop. It’s a place to hang out, express yourself, and feel at home.