Mellow Marshmallows

Mellow is a vibrant marshmallow brand designed to deliver a sweet escape—soft, fluffy, and made to melt the moment it touches your tongue. Created for a young, playful audience of snackers, dreamers, and late-night cravers, the brand turns everyday indulgence into something light, joyful, and just a little magical.

The visual identity is built around high-contrast pairings of warm brown, bright yellow, and soft off-white—colors that reflect the product’s roasted-to-perfection appeal while maintaining a cozy, inviting feel. These tones are paired with bold, expressive typography and smooth, rounded forms that echo the texture of the marshmallows themselves.

Central to the brand strategy is the tagline and hashtag #madetomelt, a campaignable idea that speaks directly to the product’s key feature and encourages community participation on social media. Roasting imagery, melted textures, and gooey design motifs tie every touchpoint back to the melt-in-your-mouth experience that defines the product.

The packaging and logo design center the sensory nature of the treat, while maintaining shelf presence with bold graphics and irresistible appeal. Inspired by youth culture and social trends, Mellow brings a sense of fun and familiarity that makes every bite a moment worth sharing. More than just a snack, Mellow offers a warm, expressive brand world—where sweetness isn’t just a flavor, but a feeling.