NAC – Explainer Animation

The National Assessment Center Association (NAC) supports a national network of assessment centers through education, advocacy, and community partnerships. While their work is vital to youth and families, NAC faced challenges communicating their mission in a clear and accessible way—particularly to the diverse audiences they serve, including federal, state, and local agencies, as well as parents and children.

To bridge this gap, our team developed a series of animated explainer videos aimed at demystifying NAC’s purpose and process. Collaborating closely with writers, we crafted concise, approachable scripts that translated NAC’s complex services into easy-to-understand narratives.

Visually, we employed a classic animation style featuring clean, simplified vector figures. This ensured the focus remained on the message while maintaining a timeless, professional look. A bright and warm color palette was used to reinforce the uplifting, community-driven tone of the brand and keep the content inviting and engaging.

From concept to final animation, each element was carefully designed to reflect NAC’s mission of support and accessibility, making their work more relatable and understandable.